The FreshSight team began by assessing how different audiences engaged with the charity and developed a marketing approach that balanced digital visibility with targeted, in-person outreach. This included recommendations to build a stronger presence across social media platforms, alongside continued promotion through community hubs and local networks, where word-of-mouth plays a key role.

To support delivery, FreshSight created practical, ready-to-use marketing templates and feedback forms to simplify communications and reduce administrative burden. These tools were designed to help Companions better understand both volunteers’ and participants’ experiences, while enabling small operational improvements without additional cost.

FreshSight also supported Companions to build on the success of Companions’ existing Christmas Card Appeal, allowing them to continue the appeal's success and create new initiatives to replicate its success year-round. The team helped design a seasonal postcard campaign and provided clear guidance and templates to support its delivery at a low cost. Additionally, FreshSight developed resources to help Companions work more effectively with schools, including toolkits and partnership materials to support longer-term collaboration. Finally, FreshSight strengthened Companions’ funding approach by developing a custom grant-tracking tool to support application planning and deadline management. This introduced a more structured and strategic approach to funding, while reducing the administrative burden on Companions, allowing the team to focus more time on delivering and scaling the initiative.